At Integral, we believe that influencers are important channels for customer acquisition. Unlike industries like consumer brands, Influencers in crypto do not have a hard boundary: they could be an investor from VC, a marketer from agencies, or a journalist from media outlets. For this position, we are looking for candidates that can help us maintain the relationship with current influencers, discover/nurture rising influencers from social media and our community, and work with them to increase brand awareness.
You should have rich media resources in crypto, excellent writing skills, an open-minded personality, a deep understanding of DeFi ecosystem.
Role & Responsibility
- Relationship building
- keep communications going with influencers and other contacts so that they are familiar with our project when the opportunity arises for a collaboration
- Influencer marketing
- Define the right approach for influencers to meet the set objectives
- Identify and liaise with relevant influencers, negotiating fair rates for content
- Influencer sourcing
- Discover and connect with current/growing influencers
- Design incentivize programs to help them align with our project
- Content creating
- Work alongside the internal team, agency, freelancers to produce creative content (blog post, YouTube, Podcast, NFT, etc.).
Qualifications & skills requirements
- Proven work experience within crypto media or marketing firms
- Maintains excellent writing and language skills
- Ability to deliver high-quality contents
- Familiarity with competitors’ marketing strategies and channels
- Paid marketing knowledge is beneficial but not essential