Integral.link

Influencer Marketing Manager

Full-Time in United States - Remote OK - Marketing

At Integral, we believe that influencers are important channels for customer acquisition. Unlike industries like consumer brands, Influencers in crypto do not have a hard boundary: they could be an investor from VC, a marketer from agencies, or a journalist from media outlets. For this position, we are looking for candidates that can help us maintain the relationship with current influencers, discover/nurture rising influencers from social media and our community, and work with them to increase brand awareness.

You should have rich media resources in crypto, excellent writing skills, an open-minded personality, a deep understanding of DeFi ecosystem.

Role & Responsibility

  • Relationship building
    • keep communications going with influencers and other contacts so that they are familiar with our project when the opportunity arises for a collaboration
  • Influencer marketing
    • Define the right approach for influencers to meet the set objectives
    • Identify and liaise with relevant influencers, negotiating fair rates for content
  • Influencer sourcing
    • Discover and connect with current/growing influencers
    • Design incentivize programs to help them align with our project
  • Content creating
    • Work alongside the internal team, agency, freelancers to produce creative content (blog post, YouTube, Podcast, NFT, etc.).

Qualifications & skills requirements

  • Proven work experience within crypto media or marketing firms
  • Maintains excellent writing and language skills
  • Ability to deliver high-quality contents
  • Familiarity with competitors’ marketing strategies and channels
  • Paid marketing knowledge is beneficial but not essential